Middleswarth Potato Chips are "our" chips


Written by Cindy Herman

chips    My sister moved to North Carolina more than 20 years ago, but our mother still makes sure to have Middleswarth Potato Chips on hand when she comes home for a visit. No one makes chips like Middleswarth's. "It's kind of what you've grown up with,"Jeff Goff, vice president of Ira Middleswarth & Son, Inc., said of the locally-loved chips.
"It has its own unique flavor. There really isn't any other chip out there that compares flavor-wise to what we're doing."

The white, light-as-air crispiness of Middleswarth potato chips has endured through some 66 years. Middleswarth's are "our"chips, the chips most often present at Central Pennsylvania picnics, late-night snack fests, tailgate parties - shoot, any and all parties period. They hang in individual-sized bags at Little League concession stands and they are the ones most likely to be seen in a big "Weekender"bag sitting on top of the refrigerators in our homes. "Most companies use corn, canola, or cottonseed oil,"Goff said. "We use soybean shortening, a hydrogenated soybean oil. That's what gives it its flavor and light texture."

And those fat bubbles, too. "We call them blisters,"Goff said with a laugh, when asked about the bubbled chips that everyone reaches for first. The chips will sometimes blister, depending on the thickness of the slice or the variety of potato. "It gets a little bit of cooking oil trapped in it, in the blister,"he said, then as it goes through the process, it cools. And while they don't specifically try to create blisters, I was relieved to learn they're not trying to prevent them, either. Same goes for those delicious curled-up chips. "That is all due to thickness of the slice and the temperature profile in the cooking,"Goff said. A thinner slice and lower cooking temperature will cause a chip to fold over. "We try to cook right between 340 and 350 degrees."That is the responsibility of the fryer operator.

For more of this story read it in the current magazine

Return to the index

Valid HTML 4.01 Transitional    Valid CSS!